Creation of an overarching Ultraboost DNA Toolkit which creates a fit for purpose campaign communication per drop.
The main point of interest to be communicated to consumers is the unique new colorways featured across the packs. As such, the creative should be visually striking in a way that directly relates to each pack.
TARGET AUDIENCE: focus on the modern sneaker-head, conscious consumer and sport x style amplifier with tailored concepts for each of them.
PACKS: Animal Print, Sound Waves, Color Pop & Summer Cookout.
But how to connect these four seemingly different products?
The answer is DOPAMINE BOOST.
Dopamine dressing is predicted as a key trend of 2022. It’s all about wearing outfits that boost your mood.
Which means when we look good, we feel good too.
Each of our new UB DNA 2.0 shoes has its own story.
But what does that story feel like?
For the creative direction, we give each shoe a different, positive feeling.
But what does that story feel like?
For the creative direction, we give each shoe a different, positive feeling.
We visually express these feelings, showing off their unique personalities.
UB 1.0 LCFP
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